Why is a particular market like it is? Why do export markets require different handling from the home/domestic market? Many factors shape markets such as political, Legal, Social, Educational, Administrative, Industrial and Environmental issues.

For each country and each product or service the mix is different and therefore the approach to the market must be matched to the exporter's capability or changes need to be made to ensure a good ‘Market Match'. Added-Asset offers the following answers to achieve this important stage:

1. Researching the export market/s. Bespoke market information and market research from overview to in-depth analysis:

• Awareness of the structural and formal factors that need to be considered in the target market (Legal, financial etc).

• Finding, selecting and recruiting agents and distributors 

2. Aligning the product to the market / defining service suitability:

• Protecting intellectual property

• Branding, brand registration

• Translating the offer

• Product liability issues

• Conditions of purchase and sale

3. Developing and implementing the market entry strategy:

• Positioning, awareness and image building in the market

• Promotion and publicity

• Identifying sales channels

• Finding, recruiting and retaining new customers (locally and) internationally

• Targeting the competition

• Setting targets and objectives

• Event/Trade Exhibition Management

• Arranging and conducting seminars and workshops with selected ‘warmed-up' respondents

• Awareness of culture and language requirements - (email, website, brochures, letters, media etc)